Hey Cupcake Podcast | Strategies and Services to Start and Grow your Bakery Business
Hey Cupcake [Podcast] is the ultimate resource for bakers wanting to start and/or grow their bakery business. Are you a baker? Are you feeling stuck? Let’s talk! I can’t wait to tell you all about how I took my bakery business from home based to storefront in less than five months, survived a hurricane that devastated our North Carolina community not once but twice, thrived through the pandemic while other businesses were closing their doors for good, and how I made a comeback bigger than ever after my husband retired from the Marine Corps and we closed my cupcake and custom cake shop and moved our family back to our home state of Iowa. Today, I run by baking business from our forever home, do small town farmer’s markets in my renovated cupcake camper, and share my experience with other bakers. I’m sure they’ll be some ins and outs, and ups and downs of my business from the past two decades that you may relate to. We’ll talk about all things cupcakes, cakes, business, marketing, processes, dealing with customers, and share some of my favorite bakery stories... oh the stories! ....and how I (tried to) balance it all as a military spouse and mom to four. With my baking experience, I’ve done a little bit of everything. I’d like to also think I’m pretty good at thinking outside the (cake) box when it comes to business. I’ve expanded my product line from cupcakes in the case, to custom cake orders, to in person and online decorating classes, membership groups, subscription boxes as well as shipping my top selling desserts all over the country. I love brainstorming with other bakers. Don’t let getting started stop you from following you dream! Let’s make those dreams come true! Subscribe now so you don’t miss a single episode!
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Episodes
Wednesday Mar 06, 2024
Wednesday Mar 06, 2024
Stop waiting around for the phone to ring, or for your email to ping telling you, "you've got order requests"... go out and find those customers right now. In this episode, I'm sharing some great ways for you to increase your bakery customers by offering them products that they didn't even know they needed, until you told them.
Looking to replace that 9-5 with a thriving baking business income? Take some of these ideas and make some sales today!
Friday Mar 01, 2024
Friday Mar 01, 2024
I'm sharing five ways that I used to grow my bakery business in the beginning.
1. Word of Mouth
2. Get Involved in the Community
3. Giveaways & Contest
4. Join your local Chamber of Commerce
5. Under Promise & Over Deliver
Get this free printable at frostediowa.com/grow
Friday Feb 09, 2024
Friday Feb 09, 2024
Hello! Welcome to the podcast! Here's my introduction and overview of how my baking business journey began. From watching my grandmother decorate cakes growing up, to hobby baking in Hawaii & Virginia. My failed attempt at starting a home based bakery to finally opening a storefront in North Carolina. And finally, to settling down in Iowa and making a comeback back in my home kitchen doing farmer's markets in my refurbished cupcake camper, "Campy"!
Wednesday Jan 17, 2024
Wednesday Jan 17, 2024
Hey! I'm Kimberly, bakery owner and host of Hey Cupcake Podcast, a space for bakers looking to start and grow their bakery business with real solutions and strategies that work. Feeling stuck in your bakery business? With nearly two decades of baking experience, I am sure you will find some ideas to help you move your sweet business to the next level. Let's go!
Meet Kimberly
I grew up watching my grandmother (The OG Cake Lady) decorate cakes in her farm house kitchen for our entire community. I come from a long line of bakers and the cake decorating part just came to me some what naturally… with a little learning from a few failures along the way.
I owned a successful storefront bakery in Swansboro, North Carolina for nearly 7 years where my team and I specialized in cakes, cupcakes, and cookies. I began teaching decorating classes in person and then offered online classes to teach people of all ages from all over the world how to decorate different styles of cakes.
When the challenges of 2020 struck, I dug deep and thought outside the box to keep my business open. My team made cupcake deliveries to doorsteps and the people in our small little coastal town were amazingly supportive. When many businesses were closing down, Frosted Cakery was busy baking and delivering all kinds of sweet treats!
When my husband retired from the Marine Corps in 2021, I closed my storefront and we moved our family back home to central Iowa. Once our new home was complete and my beautiful kitchen was inspected and licensed, I put my apron back on and got right back into baking!
New Addition: My husband and I renovated a vintage camper and I sell my cupcakes at markets and pop ups locally.
In person and online decorating classes will always be a true passion of mine. So be sure to check out my upcoming classes, workshops and decorating group!